Monday 26 February 2018

Who is lucky enough to own a piece of History from Tomica?



I believe for many avid Tomica collectors you will most likely to have a piece of Made in Japan (MIJ) Tomica among your collection. The content you are reading today is not about the latest release nor the hype from Takara Tomy. It’s more of a lost and found Tomica you miss since your early childhood days from the 70s - 90s. This will also mark as a new content for my blog as well as Instagram post under “Hot Kustoms Childhood Cars”. #hotkustomschildhoodcars.

The set featured below is a Very Hard to Find (VHTF) Limited Edition Tomica Shareholders set. This set including the information today do not belong to me but to my collector buddy James. James who is from Tokyo and also a Tomica purist is lucky to hunt this exclusive set in the wild during one of his field trip. Like me he likes to share his finds with wealth of information to many in the community.

With permission he gives me a go ahead to share with the rest of like minded collectors in my blog.

As shown below. This set comes in a plain white box.  A welcome letter. A mini booklet as well as a congratulatory Pikachu folder LOL. Why Pikachu? But the highlight is actually the information behind the boxset.






“This interesting Tomica is not about the Made in Japan cars, but the educational information on the box itself.” - James


Every year Takara Tomy will produce a Shareholders Box set. These not-for-sale sets are for internal distribution only. They usually comes in set of 2,3 & 4. Although in recent years we can only see 2 cars set. What makes this set so special is because it contains the information and history on Tomica logo evolution. To me this information is valuable and each car in the box set comes with the logo from different era and the history behind it. 


The information as follows on the back of the box (see the five different logos from L to R)

E.T.CO.
Eiichiro Tomiyama was the founder of Tomy. and E.T. was his initials.
From 1930 to 1950, this company logo was used.



TOMIYAMA
In 1959, the company used this bear logo to create awareness for overseas markets.

TOMY
A new logo of two healthy children was introduced in 1963, promoting equality and growth with a boy and a girl.


TOMY
Another tomy logo was released in 1982, this time without the boy and the girl. this was to strengthen their branding awareness across the world



Dream
knowing that children have many dreams to pursue, the company released this logo for their 75th anniversary celebrations. Also in line with 21st century, the company direction was to grow with all the children and their dreams.


Overall this is an amazing piece of Tomica history and James is a lucky man. Thanks pal for the information and photos! Let's catch up soon in Tokyo.






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